Restaurant marketing guides

Short, practical help for getting more people through the door with food videos.

• Restaurant marketing ideas that work with short videos

  Practical restaurant marketing ideas built around 15-second food videos: weekly specials, new dishes, best sellers and quiet-day offers, with a simple weekly routine.

• How to make a food reel for your restaurant

  How to make a 15-second food reel for Instagram and TikTok from one good dish photo: the photo, the words, the length, the caption, and the checks before you post.

• Christmas restaurant marketing ideas for a small restaurant

  Christmas restaurant marketing ideas for independent restaurants and cafés: promote your festive menu, party bookings and holiday hours with short videos.

• Instagram Reels ideas for restaurants that are easy to make

  Instagram Reels ideas for restaurants, cafés and takeaways: menu-based reels, kitchen moments and simple rules for text, captions and timing for busy owners.

• How to promote a weekly special at your restaurant or café

  How to promote a weekly special at a restaurant or café: choose a clear dish, get the price and dates exact, make a short video and post it where locals see it.

• Food photography tips for restaurants using only a phone

  Food photography tips for restaurant owners with only a phone: light, angles, backgrounds, honest plating and framing for vertical videos, Reels and Stories.

• Quiet day offers: restaurant promotion ideas for slow days

  Restaurant promotion ideas for slow days: how to fill quiet Mondays and Tuesdays with a fair, simple offer, exact details and posts timed the day before.

• Menu video ideas for cafés and takeaways

  Menu video ideas for cafés and takeaways: breakfast, lunch, meal deals and bundles in vertical videos, with tips on grouping dishes and keeping prices current.

• TikTok for restaurants: simple video ideas for small kitchens

  TikTok for restaurants without the stress: simple video ideas you can film on a phone, honest offer videos, a weekly posting rhythm and small details that help.

• How to announce a new dish on social media

  How to announce a new dish on social media: get the recipe and price settled, take one honest photo, write the key facts and plan a simple launch week.

• A simple restaurant social media calendar for a small team

  A simple restaurant social media calendar for a small team: a weekly posting plan, a one-page monthly plan, batching tips and checks to make before every post.

• Valentine’s Day restaurant promotion ideas for small restaurants

  Valentine’s Day restaurant promotion ideas for small restaurants, cafés and takeaways: set menus for two, timing your posts and keeping booking details clear.

• AI food videos: the Higgsfield and Claude offer, and what it means for restaurants

  Higgsfield’s video tools now run inside Claude, with a short free trial. What that means for restaurant food videos, and when your real dish photo is better.